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Strategic Papers

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  • Measuring the Social Media Chatter of the 2011 Super Bowl Commercials
    Who Were the Real Winners?
  • Social Media Strategy: profitable use of social media monitoring

Case Studies

Legendary Social Media Cases:

  • Case 1: Alternatives to Lawsuits
  • Case 2: Value of Marketing Research
  • Case 3: Rationale of Social Media
  • Case 4: Power of Influencers
  • Case 5: Future of Customer Service
  • Case 6: Social Brands and the Price of Popularity
  • Case 7: A New Type of Activism
  • Case 8: Voice of the Consumer
  • See All Case Studies
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